For the release of PACO RABANNE XS for Men new fragrance, Mazarine Paris invented the campaign concept #PACOSAYEXCESS. A casting contest on social networks with the opportunity for the winner to become the new face of Paco Rabanne's emblematic perfume. How excessive can you be ? Campaign's objective is to diversify perfume's target audience by capitalizing on social networks to strengthen its link with Millennials and Generation Y. "Get ready !!! Take your phone and show us your excess. Post your video on pacorabanne.com #PacoSaysExcess and get the chance to be the winner of the casting call."